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Chokis - Bus

In Mexico, when a bus is packed and you can’t reach the driver, there’s an unwritten rule: strangers pass your fare from hand to hand.
We turned that uniquely Mexican gesture into a Chokis story. Only this time, instead of passing coins, the whole bus comes together to pass a pack of irresistible Chokis.
Because some things are just too good not to lend a hand.

Credits

Project: Bus | Client: Pepsico México | Agency: Revolt

Production Company: We Monsters | Director: Miguel Murciano

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